As the beginning of the new year marks the start of celebrations, here comes the festival of Diwali which brings happiness, prosperity and success to every home. It is a five-day festival with each day carrying its own importance. It generally falls in the month of October or November and it’s the 15th day of the Hindu month, Kartika.  


The first day of Diwali is known as Dhanteras which is celebrated by buying gold and silver considered auspicious. The sale of articles made with gold and silver metal is especially high on this day as compared to the other days in a year. The demand for coins and jewellery is at its peak during this day thus, jewellers start stocking up their inventories for the preparation of these festive needs. As a tradition, people exchange these articles with their family, friends, near and dear ones.  


Diwali is also named as the festival of lights. According to ancient legends, Lord Rama returned to Ayodhya after 15 years of exile after victory over Ravana. This day also symbolizes the victory of good over evil. Lord Ganesha and Goddess Lakshmi are worshipped on the third and the main day of Deepavali. The Diwali puja is held to pray for prosperity, success and wealth in one’s life.  


After two days of Diwali, Bhai dooj is celebrated to honor the bond and unconditional love of brother and sister. It’s dedicated to strengthening the bond between siblings. The sister applies a red tika on the brother’s forehead praying for his well-being and the brother promises to protect his sister at any cost.  


In South India, this day is celebrated as Deepavali, the defeat of other demons and Narakasur by Lord Krishna. It is also celebrated as Bali Padyami, and it's believed that King Bali (Mahabali) visits the earth once a year on this day to check on the welfare. The names and traditions may be different in the northern and southern parts of India but the spirit of the festival is exceptional and is celebrated by many communities worldwide.  


People celebrate this day by lightening lamps, bursting firecrackers, distributing sweets, organizing feasts, gifting gold and silver ornaments or coins to relatives and neighbors. We present to you the ideal gifting range to bring a glow and sparkles of smile on your dear ones' faces this festive season.  


Checkout our latest Diwali 2021 collection in-stores or online on our website. We have a wide array of gold and silver chains, pendants, necklaces, rings, bangles, bracelets, earrings, etc., for men and women of all ages.

  1. 22K Gold Necklace 269 
  2. 22K Gold Necklace 55 
  3. 22K Chain 306 
  4. 10K White Gold Chain 394 
  5. 22K Two-Tone Chain 322 
  6. 22k Gold Necklace 91 
  7. 22K Womens Earring 466 
  8. 22K Womens Hoop Earring 91 
  9. 22K Womens Jhumka 81 
  10. 22K Womens Earring 474 
  11. 22K Womens Earring 461  
  12. Pink Sapphire Heart Sterling Silver Necklace 
  13. Ruby Stone Heart Sterling Silver Necklace 
  14. Figaro Link Silver Chain 
  15. Sterling Silver Men's Ring Large Stone 
  16. Sterling Silver Women's Ring Swirl Halo 

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